As those of you who have followed my blog with Fashion Strikes in the past, you’ll know that I’m most excited in discovering emerging designers. So this season, above all I was most looking forward to seeing what would raw talent would be on show at Fashion Scout, at the prestigious Freemasons Hall!
Kicking off this season was this year’s Merit Award Winner AW15, James Kelly.
Chosen from over 250 emerging designers by a panel of recognised names in the industry including Hilary Alexander OBE, Sara Maino of Vogue Italia, Kendall Robbins from the BFC and Fashion Scout’s own founder and Director Martyn Roberts, I was pretty excited to see what the Merit Award winner had in store for us!
There’s no doubt about it, James Kelly is talented.
Kelly graduated from the Royal College of Art’s prestigious Fashion Design MA to a flurry of press attention. His collection is a detailed exploration into outerwear and sportswear, but with a twist. Kelly works with the classic trench coat, deconstructing it so that what makes this piece familiar is distorted. In hues of khaki and beige, he creates a new way of looking at outerwear in what he describes as ‘a myriad of elements combined together to create something new’.
It goes without saying that I am sure we will be hearing more from James Kelly in the near future! So watch this space!
Here are a few of the pictures I took at the show…