JAMES KELLY- Merit Award Winner AW15

As those of you who have followed my blog with Fashion Strikes in the past, you’ll know that I’m most excited in discovering emerging designers. So this season, above all I was most looking forward to seeing what would raw talent would be on show at Fashion Scout, at the prestigious Freemasons Hall!

Kicking off this season was this year’s Merit Award Winner AW15, James Kelly.

Chosen from over 250 emerging designers by a panel of recognised names in the industry including Hilary Alexander OBE, Sara Maino of Vogue Italia, Kendall Robbins from the BFC and Fashion Scout’s own founder and Director Martyn Roberts, I was pretty excited to see what the Merit Award winner had in store for us!

There’s no doubt about it, James Kelly is talented.

Kelly graduated from the Royal College of Art’s prestigious Fashion Design MA to a flurry of press attention. His collection is a detailed exploration into outerwear and sportswear, but with a twist. Kelly works with the classic trench coat, deconstructing it so that what makes this piece familiar is distorted. In hues of khaki and beige, he creates a new way of looking at outerwear in what he describes as ‘a myriad of elements combined together to create something new’.

It goes without saying that I am sure we will be hearing more from James Kelly in the near future! So watch this space!

Here are a few of the pictures I took at the show…

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JAMES KELLY- Merit Award Winner AW15

LFW AW14 Day 1

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LFW AW14 Day 1

British Fashion Awards 2013

This Year, I had the privilege of attending the British Fashion Awards 2013 with the Founder of Fashion Strikes, Angela Udemba!

Held at the stunning London Coliseum, and hosted by a list of A-list fashion stars, the night was every bit as fabulous as you might imagine! Fashion’s finest under one spectacular roof, celebrating the very best of British talent, it was a night I will never forget!

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The dress code for the evening was Black Tie and British and despite not getting the memo (Tickets arrived late!) my take on the evening was a more subdued look at black tie, with British inspiration; something that was reflected on the red carpet at last night’s event. Inspired by sixties Britain, I went for a monochrome theme in black and white dogtooth print crop trousers by Zara, suede sling back platforms by Steve Madden and a white shirt teamed with a padded cocoon coat from Topshop and a Jaeger bowling bag (a look I sported in my last blog post but hadn’t had the chance to wear out yet!)

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Best Dressed…

The award for ‘Best Dressed Audience Member’ presented by Alexa Atwell goes to….

Ajlina Matluma of fashion, beauty and lifestyle blog Miilou.com in 1920’s Oscar

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Malaika Firth, of Premier Models, who got the British Black Tie dress code to perfection in an all Burberry ensemble

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Runners up for the ‘Best Dressed Audience member’ go to…..

Angel Noor, President of Iranian Women’s Association, stood out in a stunning beaded gown by Iranian designer Noushah Noor teamed with a transparent tinted red perspex clutch by Lilian Afshar.

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Rosie Davies of Fashion PR agency the London Fashion Agency looked chic in a lace dress with open back and feather peplum detail by Alice and Olivia Courtesy of Net-a-Porter .

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With sponsors for the award ceremony including the likes of Mac and Westfield and Toni&Guy, I was looking forward to emptying the contents of my goodie bag the minute I got through the door…Here’s what was inside…

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Thanks to Mac for the stunning Lipstick in Lady Danger, my new signature colour, and False lashes mascara! Thanks to Label M for forever supplying me with my favourite hair product- Shine Mist- which keeps my hair sleek and shiny, whatever the weather.

Highlights of the night were winner of Emerging Womenswear Designer- Simone Rocha, Model of the Year awarded to Edie Campbell, International Designer of the Year- Miuccia Prada for Prada and last but by no means least…Womenswear Designer of the year, awarded to the very well deserved Christopher Kane!

Until next year….

xxx

British Fashion Awards 2013