JAMES KELLY- Merit Award Winner AW15

As those of you who have followed my blog with Fashion Strikes in the past, you’ll know that I’m most excited in discovering emerging designers. So this season, above all I was most looking forward to seeing what would raw talent would be on show at Fashion Scout, at the prestigious Freemasons Hall!

Kicking off this season was this year’s Merit Award Winner AW15, James Kelly.

Chosen from over 250 emerging designers by a panel of recognised names in the industry including Hilary Alexander OBE, Sara Maino of Vogue Italia, Kendall Robbins from the BFC and Fashion Scout’s own founder and Director Martyn Roberts, I was pretty excited to see what the Merit Award winner had in store for us!

There’s no doubt about it, James Kelly is talented.

Kelly graduated from the Royal College of Art’s prestigious Fashion Design MA to a flurry of press attention. His collection is a detailed exploration into outerwear and sportswear, but with a twist. Kelly works with the classic trench coat, deconstructing it so that what makes this piece familiar is distorted. In hues of khaki and beige, he creates a new way of looking at outerwear in what he describes as ‘a myriad of elements combined together to create something new’.

It goes without saying that I am sure we will be hearing more from James Kelly in the near future! So watch this space!

Here are a few of the pictures I took at the show…


JAMES KELLY- Merit Award Winner AW15

LFW Day 1- Charlie May



Charlie May’s AW14 collection is one I was dying to see up close and personal, so when my invite dropped through my letterbox I was over the moon!

Held at the stunning OXO2 event space at the iconic OXO tower, with panoramic views of the River Thames, the venue offered the perfect backdrop to next season’s collection.

What I love most about Charlie May’s designs is her minimal approach. Her focus on silhouette creates pieces that are visually elegant, and the depth of her designs comes in the heavily textured fabrics which work together in absolute harmony. The AW14 collection has a definite sports lux style, which is a trend that we will undoubtedly see into AW14.  The luxe style is heightened by an entirely monochrome line, which draws the eye to the detail of the designs and textured fabrics. Oh…and I almost forgot to mention the collab with New York milliner Gigi Burris…her beaver felt hats are the icing on the cake!

Her inspiration for the collection are clear in her designs, ‘textures within the landscape of Dartmoor in Devon; the rugged, windwept environment is reflected in the use of pony hair and Mongolian furs.’

I’ve also discovered Charlie May’s blog Girlalamode which is pretty damn cool, you should check it out.

Now, enough of my gushing…I’ll let Charlie May’s AW14 collection talk for itself….










LFW Day 1- Charlie May

LFW AW14 Day 1

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LFW AW14 Day 1