One’s to Watch is the most anticipated show of Fashion Scout’s schedule at LFW and is the opportunity the see the creme de la creme of global emerging design talent! It might not be the first time you’ve heard the name Minju Kim. In fact, you may have seen her capsule collection stocked in the likes of Opening Ceremony or in selected H&M stores in Europe, US, Japan and South Korea after being awarded the 2013 H&M design award! She has even collaborated with…wait for it…Disney! This season at Fashion Scout, Kim officially presented her first collection and I was so excited to be invited to attend the show, meet Minju Kim and view her collection up close! The concept behind ‘Hero’s Eyes’ is courage, inspired by her 1980’s superhero idol. Minju’s collection is one of magical powers, strength and bravery visible through punchy bright colour blocking and bold prints. Minju focuses on the powerful women by highlighting the female form in a sweetheart neckline silk dress and peplum, but throws in structured pieces that mean business. And no superhero would be complete without a headpiece! And these crowns are to die for….and don’t forget to check out the metallic red shoes complete with bunny ears, and my personal favourite; the balaclava! I’ll let the collection speak for itself. Here are some pics I snapped at the show!
As those of you who have followed my blog with Fashion Strikes in the past, you’ll know that I’m most excited in discovering emerging designers. So this season, above all I was most looking forward to seeing what would raw talent would be on show at Fashion Scout, at the prestigious Freemasons Hall!
Kicking off this season was this year’s Merit Award Winner AW15, James Kelly.
Chosen from over 250 emerging designers by a panel of recognised names in the industry including Hilary Alexander OBE, Sara Maino of Vogue Italia, Kendall Robbins from the BFC and Fashion Scout’s own founder and Director Martyn Roberts, I was pretty excited to see what the Merit Award winner had in store for us!
There’s no doubt about it, James Kelly is talented.
Kelly graduated from the Royal College of Art’s prestigious Fashion Design MA to a flurry of press attention. His collection is a detailed exploration into outerwear and sportswear, but with a twist. Kelly works with the classic trench coat, deconstructing it so that what makes this piece familiar is distorted. In hues of khaki and beige, he creates a new way of looking at outerwear in what he describes as ‘a myriad of elements combined together to create something new’.
It goes without saying that I am sure we will be hearing more from James Kelly in the near future! So watch this space!
Here are a few of the pictures I took at the show…